![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147560989/images/88005cb-fbe-cdbc-10-7eff4d5b60f7_Anatomy_of_a_Funnel.png)
- Traffic
- Organic
- SEO
- Content
- Social
- Affiliate
- Sponsor
- Paid Ads
- Landing Page
- Turn your lurkers into leads
- Get them to make a micro commitment
- High Value Lead Magnet
- That proverbial pot of gold
- Make it really really good
- Checklist
- Cheat Sheet
- Guide
- Webinar
- Workshop
- Masterclass
- Solve a problem and move them closer to their success
- What it can be
- Indoctrination Emails
- Who you are
- What you stand for
- Educate your prospects
- Sales Emails
- One to introduce your offer and product
- One to educate on the benefits and how it can help your prospects
- One to show social proof and build authority
- One to stack the value
- One to overcome objections
- One to convey incentive & scarcity
- Let them know you have something to offer them
- Minimum of 6 emails.
- All of the emails will have a CTA and link back to the final step in your funnel
- Sales Page
- Present them to your amazing offer
- Turn their interest into desire
- And then ACTION
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