5 Tips to Better Story Telling
- Start with the ending in mind
- Start SHOWING instead of TELLING so much!
- Needs to have a Question
- and the rest of the story needs to answer that question
- Two quests, physical and spiritual or emotional
- Find out what makes your character unique
- show us what they have to overcome to achieve their goals
Data Doesn’t Change Behavior, EMOTIONS DO
Three Core Selling Principles from StoryBrand
- Clear Articulation of Customer Problems
- Understanding external vs. internal problems
- Concept of failure and success in storytelling
- The Customer as the Hero
- The guide's role in the customer's journey
- Shifting focus from product to customer's story
- Providing a Plan
- Offering solutions and guidance
- Importance of understanding customer's needs
We want to take our audience from Pain Island to Pleasure Island
Inspire people to take ACTION
“Those Who Tell The Stories Rule Society” - Plato
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