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A Comprehensive Guide to Growing Your Online Audience for Beginners

lead generation marketing Jul 18, 2023

A Comprehensive Guide to Growing Your Online Audience for Beginners

Do you dream of building a successful online business? The key to achieving that lies in understanding one simple truth: just like any traditional business, you need customers and leads. You need people to know about your products and services. As an online business owner, your primary task is to build an audience. But how do you do this effectively? Let's delve into this vital topic, referencing insights from the book, "How to Get Paid for What You Know".


Step 1: Understand the Importance of Building an Audience

Remember, we're not trying to win a popularity contest; we're trying to build a business. Your aim should be to grow a sizable and loyal audience of fans and followers who will eventually become your customers. Don't get entangled in the web of gaining social media followers without translating them into leads for your business.


Step 2: Ignore the Social Media Misconception

Despite common belief, social media is not the only way to grow an audience. Posting on platforms like Instagram, TikTok, Facebook, etc., could help, but it's not the only strategy you should rely on. A business can grow without being on social media.


Step 3: Be Wary of Paid Traffic

While many 'gurus' advocate for paid traffic and numerous businesses believe in it, it may not always be the most effective or efficient way to attract an audience. The key factor isn't revenue; it's profit. Spending exorbitant amounts on paid traffic can reduce your overall profit margin.


Step 4: The Power of Free Content

Creating free content is an alternative and powerful strategy to attract an audience. Unlike paid content, it sticks around forever, meaning it's evergreen. Additionally, free content builds trust and credibility with your audience. It's also more likely to be shared by viewers, creating more visibility for your business.


Step 5: Harness the Power of Podcasts

Podcasts have become increasingly popular due to their convenience and versatility. They can help you build a loyal and engaged audience. Plus, they're easy to create; all you need is a good microphone and some basic audio editing skills.


Step 6: Leverage SEO through Blogging

Blogging is a great way to improve your business's SEO. People often search for information on Google, and having a blog with relevant content makes it more likely that they'll find your business. Blogs can also link to other content, creating a network of useful information that further increases your visibility.


Step 7: Utilize YouTube's Reach

As the world's second most visited website, YouTube provides an excellent platform to grow your audience. It's more engaging than written content and can significantly enhance your search engine visibility due to its strong SEO capabilities.


Step 8: Develop a Content Strategy

Having a content strategy helps in creating consistent and valuable content. This involves defining categories for your content, brainstorming ideas for each category, and maintaining a steady flow of content on all categories.


Step 9: Consistency Is Key

In content creation, consistency is vital. Regular content posting not only trains your audience to anticipate your content but also boosts your SEO, making your content easier to discover.


Step 10: Be Bold and Take a Stand

Lastly, don't be afraid to make bold statements and stand by them. This might involve going against the grain, but it's a surefire way to get noticed and make a difference.


By following these steps, you'll be on your way to creating a loyal, engaged audience for your online business. And remember, the journey of building an audience is not a sprint but a marathon. Stay patient, and remain consistent with your efforts. Good luck!


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