- Get Clear WHO YOU ARE
- What do I want to be known for?
- What are my non-negotiables?
- What are the things I value?
- What is the change I want to see in my industry?
- How do I want to serve my industry?
- What is my brand promise?
- Get to know your customer
- If you try to sell to everyone you will sell to no one
- Identify your positioning strategy
- Research - what is your market searching for
- Keyword research
- Make a list of everything your business does or is
- Examples
- Copywriting
- Digital marketing
- Content marketing
- Social media marketing
- Email marketing
- Storytelling
- Copywriting course / program
- Branding course / program
- Sales page course / program
- Email marketing course / program
- Marketing course / program
- Check out competition on Google
- What are they doing?
- What kind of content do they have?
- What kind of content do they share?
- What can you do better or different?
- Create you content strategy
- Map out your main topic and sub-topics that you’ll post content about
- Be highly valuable and interesting to your audience
- They not only want to know what you do, but who you are
- Come up with a list of topics you would like to talk about and throw in stories and antidotes
- Be fresh and interesting first
- Build a marketing Funnel
- One simple funnel to get started
- Monitor - metrics & test
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